Online Marketing

Marketing Services General Overview
Ok… so your site is done, uploaded to your hosting provider, tested, and running. Well, your site won’t do you any good unless you can find a way to drive consumer traffic to it. You need to market your site, get people to know who you are, what you do, and why they should pick you. You need to make a huge impact on them with your site’s appearance, speed, and fluidity. In all, you must drive consumers to your site and convince them that you are the only one they should ever pick for whatever product or service you provide to them.

That’s a tall order…

At CMS Matters, we have a whole realm of expertise and services just to fill that order. Not only can we help you build a site that’s out of this world, but we can help get people to notice it! And if you happen to already have a site, we can help you in all kind of ways there as well! Not only can we help with banner ads, print ads, business identity, and other critical marketing materials, but our considerable experience marketing analysis and search engine optimization can give your Web site top rankings in the major search engines and will help ensure your success!

Marketing Services Structure
An Internet Marketing Plan details each step required to get you from where you are to where you want to be. It helps differentiate your company from your competitors and to make your services appear unique. Our skilled Internet Marketing Managers will compile and develop an Internet Marketing Plan for your Web site which will contain the following informative documents:

• A Situation Analysis, which will identify your current position in your market. We will thoroughly study the situation that you are facing and will help you to track the trends that are currently taking place, helping you to make solid, informed, and educated decisions that will help ensure your current and future growth and success.
• SWOT Analysis. We will evaluate your strengths, weaknesses, opportunities, and threats in order to create the right marketing and promotional strategy.
• Competitive Analysis. We will study your top 3 to 5 competitors and review their strengths, methods and web presence, giving you the tools to position yourself ahead of the pack.
• Target Market Identification. We will help you define your "primary audience" in order to target your marketing at the most effectively defined group of people.
• Promotional and Marketing Tactics includes:
  1. development of a submission strategy
  2. target customer search phrase analysis
  3. development of your own affiliate program
  4. link-exchange, banner-exchange
  5. development of customer incentives
     
• Financial Analysis will include:
  1. A Break Even Analysis, defining the point where you'll come out ahead after paying all your fees and expenses.
  2. Return on Investment (ROI) analysis, showing you the feasibility and possible profitability of your site, a specific venture, a marketing strategy, etc.
  3. pricing strategy, which will have a number of different packages and trial memberships

Search Engine Optimization
Our trained professionals will visit and assess your site, then produce a report detailing our recommendations on important internet items such as meta tags, keywords and other key components to gain a high search engine ranking. This comprehensive and extremely powerful service includes:

• A Professional Analysis of your site. We will evaluate any drawbacks and present an expert view on the “findability” and the overall quality of your site.
• An Analysis of the most common search phrases used by actual consumers to locate sites similar to yours.
• Keyword and key phrase determination

• Detailed report pinpointing exactly what changes you should introduce in the content of your site to increase your ranking in the major search engine

Search Engine Submission
The service includes careful, intelligent submission to the search engines and directories that matter. It includes:

• Automatic submission of your site to a large number of FFA sites, regional, and industry-specific search sites.
• Manual submission of your site to the top search engines and directories. It includes submission to Google, Altavista, and Lycos.
• Manual submission of your site to general and subject-specific link directories
• DMOZ
• Paid Placement in LookSmart, Yahoo, Overture, Teoma, Inktomi
• Strategic Link Placement. To increase your web site's search engine ranking, we will place a large number of links leading to your web site from other subject-specific web sites. These links are indexed by search sites such as Google for relevance determination. Basically, if your site is linked to from a site that Google knows as being an expert site in your field or market, Google will increase your site’s ranking. The more of these “link-backs” your site has, the higher your ranking in Google’s search results..

Site Maintenance
We confirm that your site is available through the major search engines and directories, and repeat search engine submission or even re-optimize your site whenever it has slid down in position. Our corporate policy is to answer all messages within 2 hours. We'll negotiate and determine what you really want and it will be completed as soon as possible.

Prices

Marketing plan:
Complete analysis (depending on the sphere your site deals with)	US$525-1200	order »
Search engine optimization:
Optimization of your index page	US$265.00	order »
Optimization of your index page and up to five other pages	US$525.00	order »
Optimization of your index page and up to ten other pages	US$900.00	order »
Optimization of more than ten pages	agreed price	order »
Search engine submission:
Automatic and manual submission to the major search engines and directories	US$265.00	order »
Submission to subject-specific directories (like shopping malls)	US$340.00	order »
Manual Link placement (depending on the number of links)	US$375.00+	order »
Site maintenance:
Site maintenance (fee per month))	US$225.00+	order »

Guarantee

Please understand that it takes time to optimize your site in the various search engines. It takes us time to find your site’s related sites, and search engines such as Google reindex their databases monthly only. Thus, the average time between submitting your URL for optimization and actually getting optimized in Google can 45-60 days. However, it takes about 3 to 5 days to place your site in paid listings as they renew their databases on a regular basis.

Our search engine optimization and submission increases your chances of higher ranking. We guarantee top search engine ranking if you work closely with us, react quickly to our suggestions, and update your website according to our proposals.

Testimonials

http://www.crystalgiftsworld.com/ is listed at the top of page 1 at Google. Just type in "crystal vases", or "crystal stemware", or "beer mugs" and make sure!

http://www.buyinnovations.com/ is listed at the top of page 1 at Google. Just type in "as seen on tv store", or "as seen on tv" and make sure!

http://www.lord-of-the-rings.org/ is listed at the top of page 1 at Google. Just type in "lord of the rings book" and you will see that this site has far outstripped Amazon